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Noom Announcements
Noom Appoints Jim Bugden Chief Financial Officer as Company Enters Next Phase of Growth
Financial and operational leader with deep experience scaling high-growth technology companies joins Noom to support the company's continued expansion PRINCETON, NJ — August 18, 2026 — Noom, the leading behavior change company, today announced that Jim Bugden has been...
Noom Launches ‘Lose for Keeps’ with Rebel Wilson, a New Campaign Making the Case That GLP-1 Medication and Healthy Habits Work Better Together
PRINCETON, NJ – July 20, 2026 – Noom, the leading behavior change company, launched Lose for Keeps – a new integrated brand campaign featuring Rebel Wilson in her second year as the company’s Chief Wellness Ambassador. The campaign tackles a question at the center of...
Noom Launches Free Version of Its Powerful GLP-1 Companion — Empowering Providers with a Research-Backed Tool to Support Weight Loss That Lasts
Providers can now offer their GLP-1 patients a free, structured support program for nutrition, side effects, muscle health, movement, mindset, and the lasting habits that can help keep weight off for good PRINCETON, NJ – June, 24 2026 – Noom, the leading behavior...
Noom Members Regained 3x Less of Their Lost Weight After Stopping GLP-1s, New Analyses Show
In two early, smaller-sample analyses, Noom members regained less than 2% of body weight up to 12 months after stopping — and those who kept practicing healthy habits held onto the most Noom members regained 3x less of their lost weight at 12 months than published...
Noom Members Kept Losing Weight a Full Year After the Program Ended, Largest-Ever Noom Randomized Clinical Trial Shows
Peer-reviewed randomized controlled trial of 427 adults found that after completing Noom’s 16-week program, members continued losing weight for the next 52 weeks — reaching an average 4.1% body weight loss by week 68. Results challenge the common assumption that...
Noom Brings the Lab to the Living Room: New At-Home Biomarkers Test Kit Enables Members to See Exactly How GLP-1s and Healthy Habits Are Transforming Their Health
New data shows widespread undetected metabolic risk – even among “healthy” individuals – as Noom enables members to test, treat, and track progress from home Simple, at-home blood collection delivers personalized insights across cardiovascular, metabolic, hormonal,...
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